Why do Chinese buy Louis Vuitton?
Could you elaborate on the motivations behind Chinese consumers' fascination with Louis Vuitton? Is it simply a matter of status symbols and luxury aspirations, or are there deeper cultural and social factors at play? How does Louis Vuitton's branding and marketing strategies cater to the Chinese market specifically? And lastly, what are the implications of this trend for both the luxury industry and the Chinese consumer market as a whole?